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Plant With Purpose, a Christian non-profit organization, has partnered with rural farming communities to reverse deforestation and poverty for over 35 years. Our “Watershed Model” is a scalable, evidence-based approach that creates a ripple effect, transforming subwatersheds and impacting the entire ecosystem. As farmers implement regenerative practices, their upstream actions impact downstream communities—there is a multiplier effect as neighbors share their knowledge with neighbors. We aim to work with nearly one million families by 2025.